PokerStars Expands Horizons: Celebrating 20 Years with New Collaborations and Opportunities

As PokerStars hits the remarkable milestone of 20 years with the European Poker Tour (EPT), it's expanding its horizon beyond the familiar territories. By forging strategic collaborations with other major poker tours, PokerStars is reshaping the live poker landscape and offering fresh opportunities to players across the globe.

Key Takeaways:

• PokerStars celebrates the 20th anniversary of the EPT with new strategic collaborations.
• The UK & Ireland Poker Tour (UKIPT) London remains a flagship event, featuring team pros and ambassadors.
• Partnerships with the Irish Open and Grosvenor Poker Goliath highlight PokerStars' commitment to engaging the global poker community.
• The Dolce Vita series in Cyprus represents a successful venture into new territories, promising future growth.

A Glimpse into the Future: Strategic Collaborations and Community Engagement

Julien Liarte, PokerStars’ Senior Business Development Manager for Live Events in Europe, shared insights into these strategic moves during an interview at the UKIPT London. Hosted at the iconic Hippodrome Casino, UKIPT London stands as a testament to PokerStars' enduring presence in the UK, enriched this year with a memorable meet-up game attended by hundreds.

Beyond the UK, PokerStars is reaching out globally through collaborations like the one with the Irish Open, facilitated by a partnership with Paddy Power. This move taps into an event known for its sizable prize pools and dynamic atmosphere in Dublin. "The Irish Open is one of our best and biggest $1K events of the year," stated Liarte, emphasizing the strategic importance of aligning with established brands.

Building Bridges with the Poker Community

PokerStars' collaboration with the Grosvenor Poker Goliath and the Dolce Vita series in Cyprus signifies a broader strategy to engage diverse poker communities. The Goliath series, a cornerstone of the UK poker scene, and the Dolce Vita event in Cyprus, which emerged as a prime destination due to regulatory challenges in Italy, both showcase PokerStars' efforts to offer unique experiences to players worldwide.

These partnerships are about more than just expanding PokerStars' brand visibility; they're about creating connections with a wider audience. By running online qualifiers and engaging directly with players at events like Goliath, PokerStars is building relationships that extend beyond the felt.

Looking Ahead: The Future of Live Poker Events

As PokerStars continues to explore new collaborations and destinations, the future of live poker events looks promising. The success of these strategic partnerships and ventures into new territories like Cyprus demonstrates PokerStars' commitment to enhancing the global poker community's experience.

These efforts not only celebrate the legacy of the EPT but also pave the way for a future where PokerStars remains at the forefront of offering innovative and engaging live poker experiences. With a focus on community, collaboration, and the spirit of the game, PokerStars is set to continue its journey as a leading force in the world of poker.